Store Choice and Shopping Behavior: How Price Format Works
نویسندگان
چکیده
منابع مشابه
Store Format Choice and Shopping Trip Types
Purpose: The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take into consideration that consumers patronise multiple (store-based) formats depending on the shopping situation operationalised by the type of shopping trip. Design/methodology/approach: The paper adopts t...
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Inc. for providing the data used in this study and David Bell for assistance with the use of the data. We also thank the editor and three anonymous reviewers for their comments and suggestions. This paper investigates the nature of segmentation in store choice behavior where competing supermarkets offer Every Day Low Price (EDLP) and High-Low Promotional Price (HILO) formats. Previous research,...
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This paper examines the effects of measurement errors in household shopping plans and price beliefs on the estimates of price elasticities in retail outlet choice. Previous studies parsimoniously use realized purchases as a proxy for unobserved shopping lists and assume homogenous price expectation across all households and over the entire sample period. This measurement error in forecasting ex...
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This paper presents an agent-based model to address the pedestrian route choice problem in shopping malls. Route choice in shopping malls may be defined by a number of causal factors. Shoppers may follow a pre-defined schedule, they may be influenced by other people walking, or may want to get a glimpse of a familiar shopping. The route choice process assumes that the cost of each route can be ...
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ژورنال
عنوان ژورنال: California Management Review
سال: 2001
ISSN: 0008-1256,2162-8564
DOI: 10.2307/41166075